If I asked you who Jeff Bezos is you would most likely answer me: “The founder of Amazon!” Same speech if I asked you who Steve Jobs is, you would almost certainly answer me: "The head of Apple!" These are just some of the countless examples that can be brought to support the thesis according to whi...

Rhythm is something found in all creative arts. For example we tap our toes and snap our fingers to the rhythm of music. We find rhythm in poetry and stories. There is also a rhythm to tell a joke. And rhythm also exists in photography. There is a visual rhythm that brings the photographs to life. R...

Interviews are a great way to practice writing skills, regardless of genre. But how do you write interview questions that produce effective conversations? I talk about it in this article and to find the answer to this very important question, as well as my experience, I also asked some writer and jo...

What happens when designers embrace the senses beyond sight? Design doesn't exist in a vacuum. We are constantly and simultaneously surrounded by textures, contours, smells, sights and sounds. As designers, we should consider all of the senses when designing, not only to connect more fully with our ...

Product packaging is their wrapping, bag, package, cover, wrapper, container or label. Even the instruction booklet can be part of the packaging, because we have to think of the packaging as a system and not just as a wrapper. In general, it is useful for identifying content, presenting features, co...

Taking a good travel photo is not easy; on the one hand there is the need to fix precious memories, on the other there is the desire to enjoy the experience. In fact, regardless of the trip, whether it's a weekend in the countryside or a whole month across Europe, taking photos captures memories of ...

Where does emotional marketing come from? We often think that, being rational people, we make decisions through logic. But the truth is that we are guided by emotions and thanks to them we manage to make our daily decisions. The first to discover this phenomenon was Antonio Damasio while working wit...

As promised, when we talked about the rule of thirds , today we try to shed some light on the myths that surround it. Anyone who has approached photography, painting or graphics, trying to express themselves in something to share with the world, has initially felt hindered by something... the rule o...

If you are dealing with a graphic project that will go to print or if you have already tackled projects for printed matter , such as business cards, brochures, catalogs or posters, surely you have used or have been instructed to use the CMYK color method . We have already talked about color modes an...

Trovare clienti è la parte più importante – e difficile – di ogni strategia di vendita. Qualsiasi azienda, infatti, ha bisogno di aumentare il numero di compratori potenziali per aumentare le vendite. Il B2B non fa differenza. Non sempre però il marketing e le trattative vanno a buon fine: un lead p...

Among the rules of photographic composition, the rule of thirds is probably the best known. This is because it has distant origins in time (it was a favorite of Renaissance painters), it is, at least in its basics, simple to apply and it is very effective in making a photo interesting. This makes th...

Employer Branding helps transform your collaborators into ambassadors and ensures that talent, attracted thanks to communication made on social media, knocks on your company's door in a proactive and direct way. By now all companies know what employer branding is , but only a few are exploiting its ...

Writing for the market, tailoring your book to a well-defined audience, has pros and cons. In this article we try to find out the advantages and disadvantages of occupying a niche, so that you can evaluate your options. What does it mean to write for the market? The phrase writing for the market mea...

Why is it so important to learn how to take portrait photography ? Well, a first answer is because everyone does them, and few are really beautiful ones. Therefore, learning how to improve the photographic portraits we take means being able to give your photographs that extra something that will mak...

The main goal of communication is to capture the attention of the viewer, reader or listener. Since communication has gone beyond television and newspapers to the web, scientists have begun to study user interactions with page layouts and website functions. In this article we explore the characteris...

Receiving at home items that we have purchased online is now everyday life , and as the packages increase, the attention we pay to the packaging design chosen by the company increases. Sometimes, however, we realize that this aspect of the relationship with the customer is unjustly neglected. Instea...

Have you ever seen those commercial shots where everything is perfectly sharp, even if the shot is very close up? That kind of photo you can't get by just snapping. We need a special technique called focus stacking. To increase depth of field, just stop down. However, there are limits beyond which y...

Italy is a country that stands out for the presence of countless small and medium-sized enterprises and in the last period small online businesses have also increased as a result. Operating online offers small businesses the opportunity to achieve results and objectives that can hardl...

Photography has many rules and sometimes it's nice to break them all, don't you think? For me, the art of freelensing for creative photography is the permission to play with both light and blur to get a totally unexpected and magical image. My first attempts at freelensing were just lucky shots amon...

Mass marketing, which focuses on volume and standardization of the strategy, is replaced by Glocal Marketing, whose objective is the personalization, not only of the products, but above all of the ways of entering local markets, based on the culture and uses of the specific country. What impact does...