You too may have had to take a photograph in which one area is fully illuminated while the other is in shadow . Think, for example, of photos taken outdoors in full sunlight. The sky is very bright, while the ground is naturally darker. If you want to expose the ground correctly, the detail in the s...

Since you're almost certainly reading this article through a screen, I'm starting to tell you right away that you already know what RGB color mode is, or at least you've certainly seen colors that fall into this gamut. But if we come to the daily activity of those involved in graphic design or creat...

When Marketing Automation kicks in, the results quickly start to show. Engagement increases, as does the conversion rate and opening rates of your emails and newsletters. To take full advantage of this tool you need to implement an effective strategy. In this article you will find 5 ready to use. Ma...

In recent years, I have often had to help the companies I work with in dealing with angry customers and complaint responses, especially in the banking, finance and insurance sectors. All sectors that deeply affect the lives of people and their families, where sensitivity is very high and the right w...

In terms of photographic composition and lighting, the silhouette is probably one of the most fascinating types of shots. The less experienced may find it difficult to make this type of photographs, where the backlighting of the subject and the strong chiaroscuro are the predominant elements. Howeve...

Did you know that we spend about 6 hours a day on the internet and almost 2 hours on social media? A fact that requires us not to underestimate the potential of Instagram Marketing . 67% of active online users are subscribed to Instagram (a figure that emerged in Digital 2021, the latest report by W...

Writing easier is an act of courage and an act of love. For your brand and for your readers. And yes, it's a dense journey, sometimes a Homeric undertaking, but the result always offers breathtaking views. Complicating is easy, simplifying is difficult. To complicate, just add everything you want: c...

Tried to write a book but couldn't finish it? Would you like to have some success in writing, but every time you have an idea and you try, something blocks you? The question you really should be asking yourself is this: Do you have a writing system? Knowing how to write is only part of the challenge...

Winter is an amazing season for photography, especially nature photography. Conditions can be harsh, but your photos will reflect that – they will stand out and convey different emotions than normal. Of course, winter photography also brings its own set of challenges. This article offers a series of...

A large portion of graphic design projects go through a print stage . There is a great variety of printing techniques , which are also very different in terms of technology and results. Understanding how they work can certainly help you to tackle your projects better, because it allows you to predic...

Have you ever wondered why the Ferrari logo is red ? Or why are Barilla boxes blue ? Or, again, why is the McDonald's M yellow ? Behind each of these colors, there are often very specific strategies. Marketing, brand positioning or advertising strategies. But all these strategies are based on the ps...

From 9 January 2022 , the owners of all websites will have to comply with the new Cookie Guidelines issued by the Privacy Guarantor on 10 June 2021. The provision indicates which rules to apply to reading and writing operations within a user's terminal, with reference to the use of cookies and other...

One of the most frustrating experiences while browsing a site is the loading time of a site . Website speed is actually an important aspect, and if you want to make the most of it and improve its ranking , you shouldn't underestimate this aspect. Google itself has revealed that if a page isn't opene...

Entrando nel Creator Studio o guardando ai risultati di un determinato post nell’ultimo periodo, ti sarà capitato di notare l’arrivo di una nuova metrica che attribuisce un punteggio al post, seguita da un più o un meno. Si tratta del Punteggio di distribuzione (Distribution Score), un nuovo arrivo ...

  "Unfortunately, there are no magic formulas that I can share; The most important thing is to start writing, regardless of the fact that each sentence is composed perfectly." Camilla Läckberg Cleaning in my tablet of the books purchased / loaded and then forgotten in the chaotic electronic lib...

A little “thinking backwards” from time to time can be a good thing, especially when it comes to finding an inexpensive way to do macro photography. Sure, you can shell out a few hundred dollars for a nice macro lens. You might want to try extension tubes or bellows, or even buy some diopter lenses ...

Back to the corporate Tone of Voice, which I have already talked about in this article . I talk about it again, because whether you want to take care of your online communication yourself or decide to entrust the texts of your site to a professional, the tone of voice is a chapter that you will have...

With Growth Hacking you can grow your business exponentially. Want to know what strategies you can implement? Read the article and discover the tips to implement them in the best way. Growth Hacking, which I have already told you about in this article , is useful for having an overview of the busine...

The rule of thirds and the golden section are "proportional" rules which are mainly applied in photographic formats (I mean films/sensors) of today and they are not the only existing systems: there are in fact the so-called axial systems , widely used in the past by photographers well known and chos...

Instant messaging is, to date, the preferred means of communication for most people, both in personal and business spheres. Reports and statistics confirm this: the reasons are linked to the greater speed and ease of communication combined with free of charge, ease of use and immediate availability ...