In the age of social media and digital marketing, influencers have long been hailed as the ultimate trend-setters, able to drive consumer behavior with their content and reviews. However, as the digital landscape continues to evolve, a new phenomenon has emerged: the rise of deinfluencers , a catego...

Today's world is obsessed with crime. Whether it's the latest crime everyone's talking about or a crime novel that has become a bestseller, there's no denying its immense popularity. I myself, despite being an omnivorous reader and spectator, do not hide my great passion for mysteries, crime and noi...

The enchanting allure of golden hues, vibrant skies and serene landscapes make sunrise and sunset photography a very captivating activity, but while a sunrise photograph has its undeniable allure, there are distinct qualities that make a sunset shot just as fascinating, if not more. In this article,...

Chances are you've already written one but you probably don't know how to write an interior monologue in a focused way. Many authors abuse these internal reflections (also called "introspections"), thinking they provide adequate character development when in fact, they are simply telling the reader ...

While photographing your children, you will surely have had to delete a lot of photos because they didn't come out as you imagined. Being a parent is a wonderful adventure and the memories that remain, like the photographs, must be just as exciting. Despite the good will, however, blurry, blurry or ...

Have you ever wondered which fonts are most used in the most famous logos? Those logos that you happen to see hundreds of times, repeated on all the screens, T-shirts and sheets of paper around you. Well then not if the only one and this article is made for you! In fact, in this article I want to te...

Black and white photography has a unique and timeless appeal . His classic and minimalist style remains one of the most appreciated in photography. In this guide article we will discover together all the techniques and tricks to photograph fantastic black and white photographs. What is black and whi...

We talk easy marketing when we understand that matching the right message to the right target customer is pretty much everything your possible results revolve around . Think for yourself and how you behave when you are a potential customer for someone… you give them about 5 seconds to get and hold y...

Learning to write dialogue can be very difficult. For years I have struggled deeply with the dialogue in my stories. I thought writing conversations that felt real and true to the characters wasn't my strong suit. I let this belief dissuade me from striving to improve. I was wrong. Stories absolutel...

What is the Unique Selling Proposition (USP)? Why can defining it be so important for your business if you are a professional or an entrepreneur? If you ask any marketer about the USP, they will tell you that it is a commitment that you make to your potential customer and that it is something that d...

Creating tension in a story can be tricky. Have you ever received feedback that a scene is boring or should be cut, but you know it's crucial to the overall plot development? What do you do at this point? You probably need a little help building tension, taking the scene from good to great. In this ...

So far in my series of landscape photography articles, I've talked about compositional elements , their weights, and how to use their properties to balance your composition by imagining a balance of pairs around an image's central axis. I also talked about the balance of negative space , the percept...

I start this article by telling you a story. The story of a young and inexperienced graphic designer struggling with the printing of a flyer , who talks on the phone with a printer. The young graphic designer had sent the pdf of the flyer via email, leaving his telephone number in case of need. Afte...

Professional selling implies a series of knowledge ranging from effective communication to psychology, from the analysis of behaviors to body language, from the adoption of a qualifying sales process to the most useful tactics or strategies... up to the use of the best marketing techniques. sale. We...

So far in this series of articles on landscape photography, I've talked about compositional elements , including their weights and how to use their properties to balance your composition by imagining a balance of pairs around an image's central axis. I also discussed the balance of negative space , ...

If you are a Salesperson or a Professional or Entrepreneur directly involved in the sales phase of your products / services / solutions / creations, being able to effectively manage objections in the sale should be an integral part of your skills… but unfortunately, very often this is not the case… ...

In addition to writing, I am also an avid reader and, reading, I realized that the success or otherwise of a story rests on two solid foundations: immersion and emotional involvement (or attraction). If one of these two pillars is missing at a certain point in the story, its whole scaffolding collap...

In my series of articles on landscape photography so far, I've talked about compositional elements , their weights, and how to use their properties to balance your composition by imagining a balance of pairs around an image's central axis. I also talked about the balance of negative space , the perc...

How many times have you seen around, on a leaflet, a poster, a social graphic, some stretched, elongated, enlarged fonts ... in short, stretched ? Maybe you even thought that it was all in all a fun effect, useful for attracting attention. Or even (no, come on, really?) you've used stretched fonts i...

New brands emerge in every industry all the time. Projects, businesses, products, enterprises that launch themselves and decide to create an identity around us. But how is this identity protected? Let's start first by saying what we can protect with registration. All signs - names, personal names, p...