One of the questions that all marketing specialists ask themselves is how to create a lasting relationship with their customers . Regardless of the industry, a brand needs loyal and engaged customers. So how to build customer loyalty by ensuring that they will continue to choose their ...

      Before people learned to write, they told each other stories. Telling a story is like painting a picture with words. Stories connect, inspire, guide, create change and heal. Storytelling has enabled people to make sense of the world and draw deeper meaning from their lives since...

      Do you want to implement a marketing campaign and need to create a profile of your potential customer? The first step is to define and develop your buyer persona. You can't move on to the operational plan without having defined your buyer persona, their characteristics, needs an...

  One of the most effective elements to convince a user to buy your products is to show them how good and appreciated they are through the experience of other customers. That's why including reviews in your emails is a great strategy to increase conversions. Have you ever heard of social proof?...

Photography is communication... probably one of the most effective forms of communication, capable of bringing whole universes to life in a two-dimensional space, arousing emotions, memories, creating trends and even influencing the viewer. To get the most out of the image we are shooting, we need a...

How to write an effective business letter ? Perhaps, it's better to start with another question: why should one write a business letter nowadays? Indeed, for years now, we have been living in the era of emails , which are a practical and economical tool. Yet email didn't kill direct mail. On the contrary: looking for customers via paper corresponde...

      The goal of street photography is to reveal small daily events in the life of individuals and society. Contrary to what one would expect, images don't have to contain a road… Instead they can be “stolen” wherever people congregate and have interesting behaviors. Street photograp...

      Talking about storytelling applied to business communication is never easy. Humankind is divided into two categories: on the one hand, those who put a sprinkle of storytelling everywhere (and, often, inappropriately, in a way that is out of place); on the other, those who consid...

    We've all heard of noise in photography. But what exactly is it about? And how can we manage it? We answer all the questions in this article. Managing noise: introduction We know the role of the ISO level in photography and we know how the increase in sensor sensitivity corresponds to ...

      Do you remember when was the last time you reviewed the texts of your About Me page? Often, after putting your website online, you forget everything you prepared at the beginning of your business: your home page, the information on your about me page, your services pages. As you...

      Your customers are the heart of your business. You owe them your turnover, your popularity, your success. Without them your business would be meaningless. We often feel satisfied with the sale of our services or products and we forget about what happens after and in between, to ...

    Your camera is probably capable of capturing color images in a variety of different color bins called "spaces." These camera color spaces collect colors in one of several differently sized light containers labeled sRGB, AdobeRGB, and RAW. Each container gathers slightly increased light...

  You always learn something from your mistakes. From mistakes in writing you learn to write better and methodically. You learn to write by writing. Writing itself is the best writing gym, the greatest teacher, obviously combined with a healthy and honest self-criticism. I thought back to when ...

  Our cameras can capture much more than our eyes can perceive. The "luminous painting" (or light painting) is a case in point: to the naked eye, a dark night is only dark. But if we lock the camera on a tripod, open the shutter, and wave a flashlight around, suddenly the sensor begins to see t...

    As we have already seen in a previous article, the naming activity (literally, "name, give a name") is one of the fundamental steps that anyone who is planning their own brand has to face. The name is not just a word, but represents the identity of the brand, and is – together with the...

      Do you want to make a super creative portrait? All you need are three portable flashes and some flour . The very fine dust suspended in the air, in fact, follows the movements of the portrayed subject – a dancer – allowing us to capture his action and enhance his movements . Set...

  Have you ever thought about the importance of the Instagram feed ?   The Instagram feed is the business card of your profile. It's a bit like welcoming a guest to your home: do you prefer to welcome them in a tidy, clean house with a well-defined style or in a messy house with a jumble o...

  Emails are the main source of communication at work. We exchange emails with colleagues, executives, customers and consumers on a daily basis, but sometimes the recipients fail to understand the messages received or, even worse, the exchanges last for endless days, stealing a significant amou...

  Story telling, certainly these two words have never enjoyed so much celebration as in recent times. It seems that everything has turned into an immense narrative cauldron, sometimes even inappropriately, but you know, this is how it works when a particular concept manages to make inroads acro...

  Choosing the best aperture for portraits is usually not something complicated, just follow a few guidelines and you will get stunning shots.   Why is aperture important in portrait photography? Aperture is really very important, it's one of the 3 main components of photographic exposure,...