Everyone should have understood it by now: you cannot develop a marketing and communication plan without having first created the buyer personas . Knowing the target customer in depth is essential to be able to offer him what he is looking for and to guide him to buy your product rather than that of...

“I promised Luigi that I would write an article on the 5 W Rule on the Insight Agency blog by tomorrow, explaining its history and meaning”: this incipit is an example of how you can start an article clearly, using the Rule of 5W . The incipit of an article must be the mirror of the topic that you w...

Can words guide the user towards completing an action? Certainly, but they must be chosen carefully to facilitate pleasant navigation. With UX Writing you can do it! USER EXPERIENCE: always take care of the user Let's start by taking a step back. What will the acronym UX that is seen so much on the ...

It seems trivial to say, but the first step for your email marketing to bring results is to get newsletters and DEMs to their destination : we are talking about deliverability , an English term that we could translate as deliverability , i.e. the ability to be delivered to final recipients. If you c...

What is meant by Visual Hammer? If you haven't already become aware of these two words, just for pure assonance you could already imagine what I'm talking about: the Americans call it " Visual Hammer" (hammer image), we "eat spaghetti" we call it "Magnet Image" . By "Magnet Image" we mean a visual, ...

In recent days, we have talked about rebranding , explaining what it is and how and when to do it. In fact, we have all seen Rebranding – Zara which reduces the spacing between the characters of its brand, McDonald's which eliminates the red color from its iconic logo, and again Apple which praises ...

How to get more out of your Content Marketing strategy? Here I suggest 3 different solutions from the usual, many tips for each of these + Final Bonus! You know when, after kilometers and kilometers already traveled and the intense desire to return, you find yourself at a crossroads with a dubious c...

  The term rebranding , or revitalization of the brand , refers to the process by which a product or service created and marketed under a specific name and logo is re-launched on the market under another name (or another identity). This is a very frequent operation in the case of brand acquisit...

        Because creativity always pays off! We are well aware that the battle of companies takes place in the field of attention : whoever manages to enter the consumer's mind even for a few seconds a day will have been able to penetrate that solid barrier of indifference that pr...

      We have already seen how it is essential to identify the target group and the buyer personas at the basis of marketing strategies. Persuasive communication , therefore, needs to promote content that is suitable and reflects the wishes of those who are depicted as customers. But ...

    ZMOT? Yes, you read right. ZMOT extension. But don't worry, not a swear word, not even in Klingon it is. The ZMOT (Zero Moment of Truth), or the zero moment of truth, is the right key to engage our customer in the product purchasing process. Today, the consumer decision-making process ...

    Link building represents the heart of off-page SEO, the search engine optimization activity that aims to obtain hypertext links from websites with a different domain than yours. This is useful for improving the ranking of the site. We do link building because it allows us to position a...

    It is not the first time that we have talked about personal branding on these pages, today we want to underline how important it is, even before getting to work on your website, on your social networks, on your clothing and so on, to concentrate first of all on your focus (ne we'll tal...

      Inbound marketing for B2B (i.e. business to business) is a fundamental strategy for obtaining concrete results. Companies need clear techniques to intercept new potential customers. Who are not moved by emotions. Or rather, those in charge of purchasing for a corporate office ca...

  The Opt-in Page is an essential tool for a Lead Generation strategy that aims to find qualified contacts (leads) to transform into customers. Do you want to understand what an Opt-In page is in detail and how to design one that is truly capable of converting? Here you will find the answers yo...

      Nowadays, all we talk about is experience . Experiential marketing (or experiential marketing ) is now configured as an essential technique in the field of marketing and communication. However, we are aware of how much the pandemic has undermined its founding principles, directi...

      It's time to start! With more than 800 million users per month, Tik tok is one of the most downloaded apps of 2020. Whether you want to increase sales, increase traffic to your site or launch a new product, you can achieve great results with an original advertising campaign and ...

    Conversational Marketing is definitely an important trend that brands and companies need to look towards. Let's see how! Have you ever wondered why human beings are constantly talking to each other? Whether in written or oral form or with gestures ? The Greek philosopher Aristotle defi...

  Companies often focus on acquiring new contacts, forgetting about those customers who have been reached and courted with so much effort. And it's a short step from neglecting these customers to losing them. So here are some tips to recover your customers with the right campaign and regain the...

  If you want your e-commerce platform to attract really interested visitors (facilitating conversions) an effective segmentation strategy is what you need. Find out how to reach the right recipients with your emails and land them on your online store to increase sales. With the percentage of I...