Journalistic writing has a clear purpose: to capture the attention of readers on a website, a television channel, or in print. This allows media owners to generate revenue, largely from advertising sales. Historically, newspapers did not make most of their profits from selling copies, but rather fro...

What is an infographic? How are the best infographics made? Why make an infographic? When we need to offer statistical information in an immediate and clear way and at the same time we need to attract attention and arouse interest, infographics are the tool par excellence. Let's discover its potenti...

Local SEO, short for Local Search Engine Optimization, is a fundamental strategy for businesses looking to improve their online visibility among a geographically nearby audience. Its primary purpose is to increase web traffic from local searches while also enhancing the business's visibility. Key ac...

  If you love the great outdoors, enjoy immersing yourself in stories told through the stunning photographs of Jack Brauer, and feel that it's time to venture out and start creating your own visual stories, then this mountain photography guide is tailor-made for you! Unlike other forms of photo...

Expansions, acquisitions, mergers, and other similar strategies, even if profitable in the long term, create a lot of confusion in customers' minds regarding the products and services the company offers and make them less willing to make purchases. The only way to escape from this chaos is to establ...

The future is a crucial component of grammar because it allows us to express actions and events that have yet to occur. Whether you are an aspiring writer, a student eager to enhance your language skills, or simply someone looking to refine your communication abilities, understanding and effectively...

Regardless of your status, whether you are an entrepreneur with a large team of employees, a freelancer, a retailer, or a sales agent, the web offers enormous potential to expand your customer base and increase your company's revenue. It is essential to understand that ignoring the online aspect of ...

In the captivating world of detective fiction, authors embark on a fascinating journey to create stories filled with deception, mystery, and relentless tension. Writing a great detective story is an art that demands meticulous attention to detail, skillful character development, and mastery of the i...

When I was a child, I remember picking up a copy of my father's National Geographic left on the coffee table in the living room. I eagerly started looking for interesting stories to read from all over the world. As I was reading, I came across an article about a man named Arturo,a skinny 40-year-old...

When you enter the world of programmatic advertising, you realize the wide range of advertising formats available. These formats can be leveraged to achieve a variety of goals, both related to branding and conversion. But how do you choose the right format for each stage of the funnel? The Conversio...

In my last post about Chekhov's gun I mentioned the MacGuffin or McGuffin, a plot device of which one of the most famous examples is "The Maltese Falcon". Tonight we find out together what it is. Definition of a MacGuffin Webster defines a MacGuffin as "an object, event, or character in a movie or s...

One of the most demanding and difficult but at the same time interesting and exciting photographic genres is sports photography. Shooting is quite difficult to shoot because the subjects are most of the time in constant motion, sometimes even at very high speed. Sports photography can cover or exten...

When I first heard the term " Chekhov's gun" I admit it I assumed it was a Russian firearm, only to find out later that I was completely off track. Chekhov's pistol is actually a double-edged sword (pun intended). Before explaining, let's define this principle of writing a little better. What is Che...

Do you have important news about your company that you want to share publicly? Then you might need a press release. If you don't know where to start, let's see how to do it together through a step-by-step guide. Let's start? Premise I tell you right away that if you want to write a beautiful and eff...

Many people think of tilt-shift or tilt-shift lenses as something only used by photographers who specialize in architectural photography. They don't realize, in fact, that they can do more than the miniature tilt shift effect emulated by the Photoshop filter (although it can give some fun results! )...

What are the phrases to sell ? What are the phrases to close a sale effectively? And the questions? Entering the final conversation phase with a potential customer is always an experience with a high emotional impact in sales. If you are a salesperson, a professional or an entrepreneur, you know tha...

Expository writing is defined as a style that aims to clarify something, explaining and expounding a topic to give clarity and context. This makes sense when you understand that the word expository comes from expose. In this article, we'll dive into the world of expository writing to unravel the ess...

Today more than ever memes represent the new frontier of communication , thanks to their simplicity, immediacy and virality. But what is meant by the word " meme "? Memes: what are they? Memes are contents that spread rapidly on the web reaching many, many users. These are images, GIFs or videos oft...

Nothing can ruin a book faster than bad dialogue. Dialogue, when well written, reveals character, makes sense of place, builds tension, excites, and moves the plot forward. In a previous article I shared with you some tips to be able to write better dialogues, today I want to talk to you about the m...

People are literally everywhere. At least that's how it feels when you live in a densely populated city like Portici. For a long time, I was very picky about whether I could have people in my shot. I painstakingly removed people in post-production with the clone tool or by merging multiple exposures...